Corporate America and P&G Respond to the Coronavirus Epidemic

 As those of you who read my blogs might recall, I have published several pieces asserting Corporations" responsibility and opportunity to add value and bring support to society and  their communities. At no time is this as important than at a time of crisis like the world is experiencing  right now with the tragic Covid-19 epidemic. 

And corporations are responding. My company—Procter & Gamble is one of them, building on its tradition of over 175 years. How it is doing this is spelled out in this letter to employees from P&G's CEO, David Taylor.  

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We (P&G) have a long history of supporting communities in times of need—and we are answering the call to do even more. We’re stepping up to provide much needed product donations and financial support. Our contributions of product and in-kind support now exceed $15MM and will continue to increase as we work with communities around the world to understand how we can best serve them.

Millions of P&G products are being donated from 30 brands in more than 20 countries, with more on the way. These donations ensure that families who do not have basic access to the everyday essentials many of us take for granted, can have the cleaning, health, and hygiene benefits P&G brands can provide.

Our contributions are broad-based with cash support to ensure disaster relief organizations can meet immediate needs, including hygiene education and medical equipment and supplies. We’re partnering with some of the world’s leading relief organizations, including the International Federation of Red Cross, Americares and Direct Relief, and key regional organizations such as Feeding America, Matthew 25: Ministries, the China Youth Development Foundation, One Foundation, the Korea Disaster Relief Association, the United Way, and more.

P&G people across the world are stepping up to use our innovation, marketing and manufacturing expertise to directly support our communities for the greater good.

We have installed new lines to start production of hand sanitizer in five manufacturing sites around the world, using it to ensure our people can continue operating safely and sharing it with hospitals, health authorities and relief organizations. We are expanding manufacturing capacity further in additional facilities in the coming weeks and will have a capacity of at least 45,000 liters per week when fully operational.

Work is underway to produce critically needed face masks at nearly a dozen P&G manufacturing sites around the world. We’re up and running already in China. We have teams working to install capacity in North America, Europe and Asia Pacific, Middle East and Africa, and will quickly begin production in the coming weeks. This is important for several reasons:

1. It will increase the supply of masks for hospitals, first responders and other organizations by reducing market demand for production and industrial use;
2. It helps us create a safe working environment for P&G people;
3. Longer term, it will allow us to directly help many communities across the globe where there is unprecedented need for protective supplies. 

And we’re not stopping there. Around the world, P&G people are evaluating how we can be of service to the communities who desperately need help. We’re in this together and working side-by-side with retail customers, suppliers, agency partners and government officials to do our part. We’re using areas of P&G capability and know-how to develop and deliver solutions to protect those who are most vulnerable. We’re funding startups with innovative ideas and partnering with established companies who have complementary capabilities. We’re also using our marketing and communications expertise to encourage consumers to support public health measures to help flatten the curve and slow the spread of the virus. 

We cannot predict how and when this crisis will end but we’re committed to be part of the solution. We have mobilized the full capabilities of P&G and our partners to help out in this time of need, and we will be there for our employees, consumers and communities—stepping up as a force for good—however long it takes.

David Taylor