A Revolution in Consumer Relations

I had a meeting on Saturday with Pete Blackshaw who has recently published his book, The Answer Economy. We talked about how an increasing number of consumers are using AI platforms to get answers to questions about the quality and value of different brands. I won’t be sharing any perspective here, I’m sure, that hasn’t become apparent to you but on the off chance that there might be at least a point here that would be fresh, let me relate my experience. I have formed a relationship with the AI platformm Claude; relationship is the right word. Claude has become an agent, an advisor, for me on certain subjects. They range from deciding whether a new book is something I’d like, to whether a movie is something I’d like, to whether I can combine different drugs safely, and to digging up information on subjects as remote as the cause of the potato famine in Ireland, to the history of Native American people. I used the Claude AI platform to check out what brand of detergent I should us based on simulated needs. All of this adds up to the reality that I have entered into a conversation with a trusted concierge in which I’m getting answers based on my prior preferences and by my stated personal needs. This is not so much about AI, it’s about consumer relations. Pete Blackwhaw said something that struck me: Getting a consumer to enter the conversation by giving them a prompt to questions to ask is powerful. Today most websites are really not built to stimulate conversation and a personal relationship as much as they are simply to present product options to buy. This is an revolutionary new chapter in consumer relationships, something Procter and Gamble founded its business on from the very beginning,: knowing what consumers need, addressing the needs through superior products, and constantly getting feedback on opportunities to do better.

What Would a Superpower Make Of What We Are Doing On Earth?

We don’t know if we are the only body in the solar system with inhabitants possessing the intelligence and imagination which we as humans have. Maybe not. But we are certainly the only ones we know of. This is our planet to keep or lose. I find myself imagining a Supreme Power looking down on us, recognizing that we have this treasured place to live with increasing opportunities and, yes, challenges too. What might this Supreme Power ask? Do these men and women recognize the incredible privilege of being alive? Do they recognize that they may be the only sentient being in the universe that can do what they do? Do they recognize that the future of their planet is not guaranteed; that its future is in their hands? Yes, the planet will almost certainly outlast anything human beings can do. But life on earth as we know it may not. Do they recognize that it won’t survive if we annihilate each other through atomic warfare. Albert Einstein and Robert Oppenheimer understood this; they worried about it even as they created nuclear energy. Do they recognize that biological warfare could wipe out all, or a substantial part, of the human race? Do they recognize how climate change can decimate life as we know it for ourselves and wildlife? I feel sure this superpower, no matter how we conceive it would lament that we can’t get along. They would lament that we don’t recognize that we have been privileged to live in this amazing world, with capabilities of imagination and innovation like no generation ever had before. And yet, we are our own worst enemies in so many ways. Do we treat each other and other countries as existential enemies rather than simply different people(s) with different views and different histories with whom we should get along by listening and understanding each other, and never--ever-- denying the right of other people(s) to exist? Wouldn’t this all seem so sensible to an outside power looking in on us, looking at our situation, on our challenges, and on our opportunities? I think so. We need leaders able to see this and act accordingly. Why is it that the Israelis, Palestinians and Arab leaders find it so hard to come together to resolve how to live together on the small piece of land that constitutes Israel and Palestine? Why can’t Russia and Ukraine come together to resolve how they will live together, have commerce together, share history together, and provide governance that meets the rights of people in different parts of their nations? The reason why reverts, of course, to the weaknesses that we have as human beings: the tendency to want to lift ourselves and our group up relative to someone else--or some other group. There was a time, not too long ago,when there was a passion and the perceived need for more land as populations grew. But isn’t it true that that need has largely gone? Don’t most countries now have enough land not just to survive on but to thrive on? I don’t pose this as a rhetorical question. Others may have a different point of view. But I think there is enough land, and we can create enough abundance to meet the needs of all people if we are imaginative and above all care about them. We are all children of God. We fought over oil in the past. We wanted to possess it because it was precious. And that remains a motivator. But is that any reason to have wars today? Can't we trade for oil, recognizing the rights of the countries that have it? For me, this perspective on how our planet looks to a Supreme Power carries a powerful motivation and obligation for us--the human beings present here--to preserve this planet which amazingly has been made ours. In doing so, we will not only be preserving the life of each of us who are a part of it now, but above all the billions who will follow us for generations to come. That is our opportunity. That is our obligation. J. E. Pepper

The Miracle and Beauty of Nature that Surround Us

The Miracles and Beauty of Nature that Surround Us The chirping of the birds I hear as I write this reminds me of the miraculous diversity of birds that surround me. On Friday, my dear friend, Shannon, using her app, discovered there were seven birds in the yard at the same time. They were all chirping at one moment or another: The ones chirping shone up with a yellow light. A number of the birds I have never heard of before. Northern Cardinal, yes. A robin too. There was also a Carolina wren, a house sparrow, a house finch and a tufted titmouse. To think of their being together in our small yard, chirping away, talking to one another, in languages, of course, we can’t understand. Another miracle of nature surrounded me which I rarely think about. Our trees. Just in our front yard, we have an American linden, a pin oak, a gum oak, an English maple, a regular maple, multiple older oaks, towering now over 50’ high, which Francie and I planted shortly after we bought the house in 1978. They were 6" then. I’m surrounded by this diversity of nature—birds and trees--right in front of me showering me with their beauty, which I have dimly and rarely recognized for the beauty they represent. As I look at these trees, awed by their beauty, an expression for me of divinity, I notice that each leaf is green but with a different texture of green. I learn that the different textures of green trace to the varying levels of chlorophyll in the leaves of the different trees, and to a different reaction to the sun at different stages of the day. That’s particularly true of the American linden tree. I’ve written before what trees have to teach us. How they support one another through their roots, helping a fellow tree that is in trouble. They, like the birds, are miracles of life, too little appreciated, at least by me.

Reflections on Iran: Past, Present and Future

I finished reading an excellent book on Iran by Vali Nasr. Here are some reflections I took away. Particularly since the revolution in 1979 and even before, Iran's primary drive was to achieve security, believing with good reason that its regime was threatened by the United States and the West. They saw our country, much as the way Russia has over the last 20-25 years, as threatening to overturn it. Our nation's policy has been characterized by twists and turns, a few times where we sought a negotiated peace, particularly with Obama and earlier with Kissinger; but as time as evolved, especially with the hostage crisis and Iran's support of Hamas and Hezbollah, our two countries have come to see each other as threatening each others very existence and acted accordingly. Iran, a country of 90 million people, with a rich cultural heritage and a foundation which should have led it to become the bright star of the Middle East, was beset by an autocracy under the Shah which led to the emergence of the theologically dominated Khomeini revolution in 1979, with the country cemented in its commitment by the misbegotten war with Iraq from 1980-88, a war which created the regime as Vali Nasr tells in this story (Iran’s Grand Strategy: A Political History). The hostage crisis of 1979-80 cemented the anti-American, anti-Imperialism commitment of the regime and brought together the nation in a perceived fight for existence,. Over the course of almost 50years, there has been the continuing tension between this fight for security, centering on the United States as a satanic enemy, with the continued recognition of Iran’s dismal economic and social development. There have been leaders, Rasfanjani, a prime minster during the 1980s and early 1990s, chief among them, who fought for moderation and who did influence Khomeini but they did not prevail as the hard line Iranian Revolutionary Guard increased in strength and influence. Nasr's book was published just before the attack by the United States and Israel on Iran. We’re seeing history recreated. This war has stilled internal debate for the time being. Iranians have rallied around the nation, if not unanimously, generally. However, in my view, this coming-together does not cure the fundamental tension between isolationism based on the commitment to security and the internal development which will necessarily be fueled by Iran's having to be a member of an important part of the world community. Today, Iran is without reliable allies. To be sure, China and Russia are on the sidelines, cheering this conflict, but they’re really not committed to Iran, not fundamentally. Yes, they may be sending Iran some weapons and buying some of their oil. But they’re not allies, and Iran cannot thrive, let alone survive, if it does not find a path to join with important parts of the world led by an administration that truly does favor economic development. I do not believe that this can happen without a fundamental change in leadership. However, sadly, this war has put off that change for the time being. We were closer to it before the war than we are now due to the patriotic cry that the war represents to the population. But the cracks and fissures will reappear, and if we can reach a settlement that will restore peace and allow the process of political dissent to emerge, even if slowly, we could see Iran reach a point of peace for its nation underpinned by collaboration with significant partners, certainly in the Middle East but also China and the West. That should be our goal. As I write this on May 12, 2026, we are wallowing in Iran. I don’t know if we have ever had a president that is so inept and incapable of leading as Donald Trump. Our country deserves so much better from its president. And from the people supporting the president, too. I think of the quality of the cabinets that served Presidents Kennedy, Roosevelt and Reagan and Biden. The current cabinet is a revolving turnstile. It lacks the people of character and competence we need. Rubio comes close, but he is not standing up when he should. It’s a travesty and a danger for this country and for the world. We’ll survive this. We have such a strong constitutional government and, at its heart, a people that is united in its search for freedom and decency and success. But we need a strong, unifying, character filled President to emerge and take office in 2028. That is a must. Reply, Reply All or Forward

The Law of the Jungle is Coming to Haunt Us--All of Us

Under the Trump Administration--and under Putin's and Netanyahu's--we have seen the deadly recreation of the "law of the jungle". The professed and encacted belief that "might makes right" has never been more evident in my lifetime than at this moment. While a realistic recognition of the importance of "power" must guide foreign policy and domestic policy as well, its pursuit untrammeled by the creation and observance of civil laws and codes of conduct respecting the values of intergrity and recognition of the rights of others is bringing lasting damage to our Nation and the World. I hope and pray leadership will emerge to turn this back by decisively.

A Poignant and Demanding Plea for Peace--from my Daughter, Susan--Se Speaks for Me!

War dehumanizes every single one of us. ** I respect and am grateful for our armed service members. I am. I am not in agreement with the war the US is fighting in Iran. I am not. ** People in Iran are just like us. They are dealing with the same challenges of human frailty that we all encounter at some point in our lives: aging, raising and educating our children while working, chronic illness, caring for a loved one—birth and death. When you think about it, getting a hot meal on the table is a feat: you’ve got to have access to a food source (like a garden or for most of us, a grocery store), you need a heat source (like gas or electricity) to cook with, and you need a water source in order to both prepare and clean up the meal. In a war zone, the feasibility of any one of these steps could easily be compromised. The people of Iran try to deal with all of the same human challenges we do while bombs fall across their cities, plumes of smoke fill their skies, and soot coats their homes (in areas near bombed oil fields). They have to risk being in harm’s way to go out and do the business of everyday living. They don’t know if a trip to the doctor or work or the grocery store might cost them their lives, if a bomb explodes--as they do--without warning. I don’t know what it’s like to live in a war zone. But, from afar, I think of these people who are just like me—trying to do their everyday in the midst of chaos and blind destruction. ** I Do Not Celebrate When Pete Hegseth boasts that today will be most the intensified strikes yet, I do not celebrate. When the lives of at least 13 American service members are lost and hundreds more wounded, I do not celebrate. When houses, hospitals and infrastructure of Iranian towns and cities are demolished, I do not celebrate. When over 1300 Iranian civilians have been killed, I do not celebrate. When the US blows up oil refineries and black plumes of smoke fill the skies- making it difficult for civilians to breath, I do not celebrate. When a school is targeted by US tomahawks- 168 young girls and 14 of their teachers Perish in the explosions- Their remains buried in rubble, I do not celebrate. When ancient cultural sites- Emblems of human civilization Are not spared from warfare, I do not celebrate. When 773 people are killed in Lebanon 100 of whom are children, I do not celebrate. In less than 2 weeks, When 4 million people are displaced in Iran and Lebanon alone, I do not celebrate. When the American and Israeli bombs and missile strikes end, I will be grateful. When the US restores its balance of powers, I will be grateful. When democratic processes and the rule of law lead to the instillation of the next US president, I will be grateful. When people living in the Middle East, especially Gaza, Iran and Lebanon, experience peace, freedom and revitalization, I will be grateful. When the people of Israel who suffered through the atrocities of October 7 find healing, I will be grateful. When the world is such that an assault like October 7 is an impossibility, I will be grateful. When citizens and immigrants in the US who are struggling receive the resources they need, I will be grateful. When the US prioritizes education, health, science, arts and infrastructure at home, I will be grateful. For any mercy, forgiveness and goodwill the United States receives, I will be grateful. When parks and gardens grow in the place of rubble and concrete, I will be grateful. When alliances across all nations, protect and care for . every child, every human, every living thing. I will celebrate. How about you?

We Are Losing Our Moral Moorings

We Are Losing our Moral Moorings Everywhere I look, I grow more concerned that we as a country and as a world are losing our moral moorings. Admittedly, imperfectly, we left World War II committed to putting in place a set of controls, a set of limits, a commitment to international law, a set of moral understandings, that would limit, if not prevent, the spread of war. We committed to recognize national boundaries. We committed to avoid needless civilian deaths. We committed, in one Presidential inaugural address after another, to respect the way other people lived, while defending our most important national interests. What has followed is that we have begun incursions into one country after another, in the first instance to combat terrorism but, in the end -- and maybe at the very heart of it from the start--it turned into a misbeggoten all-out campaigns to change the way they live. This was true in Iraq, in Afghanistan, in Libya and now in Iran and Cuba. We have a president that undercuts those very institutions (education, law) that have made us the nation we have become. The balance of power, so carefully put in place by our founders, is being neutered because the Congress is stepping aside from its responsibilities, including declaring what is war and what is not. As it has been said, and I have said, in the end, morals begin at home. And I draw hope and confidence from this reality because at home the majority of Americans want the same things: they want security, they want good health and the opportunity to achieve a sustaining livelihood, and they want the freedom to say what they believe. Again and again, I am reminded of the importance of human agency--of the difference that an individual leader can make. I think of the impact of Lincoln, Teddy Roosevelt, Franklin Roosevelt and of Dwight Eisenhower. Contrarily, I think of the devastating impact of President Donald J. Trump. I believe his presidency will go down in history as the proverbial road that should NOT have been taken. It grew out of voter's frustration that the government was not delivering what people want. So they reached for someone who they thought could be a savior, turn the system on its head and make it better. Tragically, this is not proving the case. So much depends now on the results of the mid-term (2026) elections and the 2028 presidential election. I hope and pray that the outcome will see us with leadership committed to restoring moral guidelines and actions that we are consistent with what we want in our own family and our Nation at its best.