MY BOOK "WHAT REALLY MATTERS"

While I wrote this book almost 10 years ago, I think its principles have stood the test of time.

The following is from the Amazon book site.

"The fundamental question in business and in personal life is the same: What really matters? In this book one of America’s most widely admired business leaders distills a lifetime of experience, including failures as well as successes, to reveal his answers.

John Pepper, president, CEO, and chairman of Procter & Gamble for a combined 16 years, underscores the importance of continuous change, innovation, and renewal as prerequisites for growth and sound leadership. In What Really Matters he suggests that a preparedness to alter perspective, rethink assumptions, or change course is central not only to understanding customer needs and keeping costs under control but also to developing talent, organizing global businesses, and supporting communities. While he discusses specific business tactics, he notes that they all center on fundamental tenets: listen to and respect the customer, engender personal accountability and passionate ownership, encourage diversity, and create a vibrant, trusting institution that incorporates employees and their families. In his own years as an executive, Pepper has demonstrated that a profitable business can create and sustain a culture that shapes—and is shaped by—ethical behavior. His profoundly important advice and counsel belong in the lexicon and practice of every leader".

“No one should accept a position of responsibility without reading this book. John Pepper provides ground-zero real-world insights into managing the dilemmas that confront every leader—including ethical dilemmas. The business world might be quite different today if this book had been required reading for those CEOs of the past decade who lost their way.”—Norman R. Augustine, Retired Chairman and CEO, Lockheed Martin Corporation, Former Undersecretary of the Army, Former Chairman of the American Red Cross.

(Norman R. Augustine 2006-12-27)

“What Really Matters is a wonderful antidote for executives who make excuses for their bad behaviors: ‘it’s complicated out there;’ ‘the pressures are enormous;’ etc., etc. In practical, clear, and compelling terms, John Pepper lays out how to lead with integrity, humility, and —not instead of —effectiveness.”—Roger Martin, Dean of the Rotman School of Management, University of Toronto

(Roger Martin 2006-12-27)

“John Pepper’s What Really Matters may been written for a Procter and Gamble audience, but it should be read by other companies and business school, as well as those in government. Not only was John Pepper an extraordinarily creative CEO at P&G, but he also has an unusual ability to communicate what I call ‘character-based leadership.’”—David M. Abshire, President and CEO, the Center for the Study of the Presidency

(David M. Abshire 2006-12-27)